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Manage Your
Brand From the Inside Out
Iconic
companies such as Starbucks, Apple, and Southwest Airlines
know that culture is a key driver of a successful brand.
Come to this dynamic and engaging presentation to learn the
secrets of branding from the inside out, using your
company’s culture as a key strategic tool. You’ll learn the
answers to questions such as:
- How
does culture seep out to affect your brand?
- How
does culture work?
- How
can you manage culture with your brand in mind?
Join us as Dr.
Ford takes culture from a soft, nebulous concept that can't
be managed to a strategic asset that must be managed. |
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Speaker Bio
Maverick, entrepreneur,
catalyst, leader, sage advisor, change agent
Dr.
Linda Ford is all of these. By
revealing the invisible patterns in their organizations, Dr.
Linda Ford has shown hundreds of executives how to
successfully drive organizational performance. Linda is
committed to helping senior executives manage the fourth
factor—culture. She consults and speaks on improving
business performance and is the author of The Fourth
Factor.
After earning her undergraduate degree in mathematics, Linda
spent fourteen years in large global corporations working in
almost every function in the company. She has been
successful in field sales, software development, product
management, marketing, and line management. She earned her
PhD in Human and Organization Systems from the Fielding
Graduate University in 1992.
If you’d like to know more about Linda or her new book,
visit
www.FourthFactorOnline.com.
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